GOOGLE ADS VS BING ADS: NEW PPC FEATURES FOR AFFILIATES IN 2019

Do you use Google Ads or Bing Ads traffic?

there are some other newer options available like Amazon PPC, these two are still the most popular choices for affiliates.

Google offers a larger reach, Bing offers lower costs. Google is effective at targeting a younger demographic, Bing is effective at targeting an older demographic. Etc.

Rather than continuing a debate that has no real correct answer, we’d instead like to make sure you’re aware of the newest features each can offer you as an affiliate marketer. This will allow you to make an informed decision on which one to use to promote campaigns with search traffic in update 2019.

Google Ads / AdWords

This upgrade to Google’s text-based search ads will expand your ad’s presence in search results by providing more space while allowing for more customization.

In addition, you’ll benefit from being able to create more variants of your ad including:

  • 15 unique headlines
  • 4 unique descriptions

Google Ads will then rotate your creatives and display the headlines and descriptions that relate best to users’ search terms.

learn more about Google’s Responsive Search Ads HERE

Google recently introduced four new metrics

  • (Absolute Top) % – the percent of your ad impressions that are shown as the very first ad above the organic search results.
  • (Top) % – the percent of your ad impressions that are shown anywhere above the organic search results.
  • Search (Absolute Top) IS – the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
  • Search (Top) IS – the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.

learn more about Google recently introduced four new metrics HERE

BING ADS PPC

BING MAY STRUGGLE TO MATCH GOOGLE’S USER REACH

They regularly update their Ads platform with useful features and we believe these are the best ones they’ve launched in the last six months.

Expanded Text Ads

Not to be out done by Google, Bing have also increased the amount of ad space you have at your disposal with a recent update to their Expanded Text Ads that were initially launched early last year.

You now have the option of using a 3rd headline and/or a 2nd description in your ads.

(Main Focus) Lose Weight Fast | (Brief Description) 30 lbs Off in 30 Days | (Product Info/Promo) Summer Sale on Now

The space of the description portion of your ad has also expanded. You’re now allowed to write 90-character descriptions instead of 80 which means you have a total of 180 total characters across the two to use to communicate your message.

Competition Tab

This new feature can be used to gain valuable information on your competitors (ie. other affiliates).

learn more about The Competition Tab is HERE

Auction Insights

After analyzing competitor-based data in the Auction Insights section, you can use the Recommendations section to help you determine what actions you should take to stay ahead of other affiliates.

These recommendations will help you do the following seven things:

  1. Bid more competitively on keywords
  2. Optimize your campaign device targets
  3. Fix campaigns that are limited by budget
  4. Optimize your campaign location targets
  5. Target new locations
  6. Expand your reach
  7. Add similar keywords

AI-Powered Performance Insights

 

Has your ad’s performance suddenly dropped and you’re not sure why? Bing’s Ai-Powered Performance Insights aims to automatically identify the problem for you.

Improved Search Term Reporting

Search-term reporting is a necessary feature for optimizing which keywords you should be adding. One of Bing’s newest updates (as of February 2019) expands on the capabilities of this feature by providing you with more visibility and control over your search terms.

When you’re under All Campaigns in the Keywords tab, you can click on the Search Terms tab to open a new grid. In here you can now view and manage all Added and Excluded terms.

 

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